Digital Marketing
While working for a digital marketing software company, I served as a designer before transitioning to lead a team focused on designing ads and emails. In this role, I helped nonprofit clients reach new audiences, personalize engagement, and demonstrate clear ROI.
Client: eMerge Americas
Project: Email marketing
To drive event registrations, I executed a 20-email campaign that balanced strict brand adherence with complex, mobile-responsive design. By creating high-impact templates for both desktop and mobile, I effectively showcased speaker lineups and key event details, successfully maximizing attendee engagement throughout the campaign.
The Impact:
Impressions - 4,785,058 Reach - 559,266
Clicks - 30,612 Conversions - 697
Client: Association of Change Management Professionals
Project: Ads and email marketing
To drive membership growth, I designed a cohesive series of emails and digital ads that clearly communicated the client's value proposition. By pairing strict brand alignment with high-converting, mobile-responsive layouts, I created a seamless experience that effectively nurtured prospects from initial engagement to final registration.
Client: Camp Eagle
Project: Ads and email marketing
To drive applications for the camp’s gap year program, I designed a cohesive series of ads and emails that captured the experience's unique spirit. By balancing vibrant, brand-aligned visuals with persuasive messaging, I created a seamless user journey optimized for mobile and desktop, effectively guiding prospective students from initial interest to final enrollment.
The Impact:
Impressions - 307,058 Reach - 15,372 Clicks - 13,223 Conversions - 616