Digital Marketing
While working for a digital marketing software company, I served as a designer before transitioning to lead a team focused on designing ads and emails. In this role, I helped nonprofit clients reach new audiences, personalize engagement, and demonstrate clear ROI.
Client: eMerge Americas
Project: Email marketing
To drive event registrations, I executed a 20-email campaign that balanced strict brand adherence with complex, mobile-responsive design. By creating high-impact templates for both desktop and mobile, I effectively showcased speaker lineups and key event details, successfully maximizing attendee engagement throughout the campaign.
The Impact:
Impressions - 4,785,058 Reach - 559,266
Clicks - 30,612 Conversions - 697
Client: Association of Change Management Professionals
Project: Ads and email marketing
To drive membership growth, I designed a cohesive series of emails and digital ads that clearly communicated the client's value proposition. By pairing strict brand alignment with high-converting, mobile-responsive layouts, I created a seamless experience that effectively nurtured prospects from initial engagement to final registration.
The Impact:
Impressions - 131, 313 Reach - 51,489 Clicks - 2, 691
Client: Camp Eagle
Project: Ads and email marketing
To drive applications for the camp’s gap year program, I designed a cohesive series of ads and emails that captured the experience's unique spirit. By balancing vibrant, brand-aligned visuals with persuasive messaging, I created a seamless user journey optimized for mobile and desktop, effectively guiding prospective students from initial interest to final enrollment.
The Impact:
Impressions - 307,058 Reach - 15,372 Clicks - 13,223 Conversions - 616
Client: International Association of Amusement Parks and Attractions
Project: Invites Campaign
To drive partner-led invitations for the IAAPA Expo, I designed a customizable suite of landing pages, emails, and banners that gave exhibitors and sponsors an easy way to promote their involvement to their own networks. By building templates with customizable dynamic fields for partner names, logos, and booth numbers, I created a self-service system that stayed true to IAAPA's brand while letting each partner personalize their collateral in just a few clicks, effectively turning every exhibitor into an extension of the event's marketing reach.